A deep dive into Visual Electric

You may be wondering why I haven't posted about Sora this week. To be honest, there is nothing new for me to share that you haven't already seen in the 100 videos you've probably already watched. Once we are able to compare its features and performance with other tools, we will delve deeper into it.

In the meantime, let's take a look at a tool that is currently accessible to design teams: Visual Electric.

Visual Electric is not the first tool specifically designed for designers (Oh hey, Adobe), but it definitely sets itself apart with its user-friendly approach compared to other high-quality image generators like Stable Diffusion or Midjourney. When it launched in late 2023, it made me think that we may be entering a new era of products, as they made some significant choices in their prioritization. Only time will tell how the industry will evolve in the coming months. In the meantime, here are a few noteworthy features:

The generative canvas
When Visual Electric first launched, the generative canvas immediately caught my attention. Unlike other generative AI tools, this one focused on creation rather than just generation. While the canvas itself is not a new concept, the fact that it was prioritized over pure technology shows that the creators are aiming for more than just a race to produce the most advanced tool. This makes it much more enjoyable and feasible to incorporate generative AI into the creative process, whether it's for brainstorming or refining ideas. Will this be a long-term differentiator? Probably not, but it's definitely a reason to consider using this tool right now.